About Us
Together We Thrive
We are high performing, outrageously helpful insurance advisors who protect our customers' quality of life. Because there's more to life than insurance, we live and work with purpose.
Our vision is to be the best environment to work in and the best people to work with in insurance. Together we Thrive.
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We believe there is a better way to experience insurance.
For us it's all about quality products, solutions that truly work, and building long-term relationships with our clients and partners. At Thrive it's all about collaboration and teamwork — where authenticity meets innovation.
Our goal is to serve everyone we speak with and provide real answers. This means no shortcuts, no half-hearted answers to a problem, and no giving up — even when the answer isn't obvious. We stick with our clients every step of the way, and this is when some of our best innovations take place.
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What We Believe

Red: Career
We believe that your career is important. The average American spends 90,000 hours at work over their lifetime, and we want those hours to count. You work hard to earn what you have, and we want to safeguard what you've built so you can live with confidence and focus on reaching your full potential.
Blue: Well-being
We believe that our customers' well-being is just as important as our own. We are here to listen, protect, and care for you and your family — in both the best of times and the worst of times. Don't hesitate to call us; we are here for you.
Green: Lifestyle
We believe that your lifestyle should be just as unique as you are. We aim to empower you with enough flexibility to spend your life doing the things that matter most to you by preserving the lifestyle you've built and saving you time and money.
Orange: Relationships
We believe relationships matter. Family, friends, and colleagues can be some of the most important people in your life, and we want to support those relationships. That's why we encourage our customers to create a sense of community, both in and out of the workplace.
At Thrive you get an outrageously helpful advisor.
Get an advisor, not a salesperson
We partner with our clients to ensure they get the right insurance for their unique situation.
Enjoy life with less worries
We protect the lifestyles of our clients so they can live with confidence every single day.
Whatever your situation, we'll find a simple solution
We are insurance innovators that are solution-oriented and outrageously helpful.
Purpose-filled lives are created by:
Helping others
Protecting one's family and loved ones, saving them money and time, giving them peace of mind.
Inspiring others
Motivating, influencing, educating, and paying it forward in the community.
Living it
An authentic, integrated life built on personal well-being, relationships, career, and lifestyle.
Recognition & Awards
Net Promoter Score more than 2× better than the industry average — higher than Apple, the Ritz Carlton, and Disney.

Metro Top 50 Award winner — 2016, 2017, and 2018.

Dave Ramsey Endorsed Local Provider for insurance in Oklahoma.
The People Behind Thrive

Taylor Richardson
Founder & CEO
Taylor founded Thrive Insurance with a vision to create a better insurance experience — one built on transparency, genuine care, and outrageously helpful service.

Chad Endres
Personal Insurance Advisor
Chad brings deep expertise in personal lines insurance, helping Oklahoma families find the right coverage for their homes, vehicles, and lifestyles.

Pam Williamson
Personal Account Manager
Pam is dedicated to providing exceptional client service, ensuring every Thrive customer feels supported and confident in their coverage.
Ready to experience insurance differently?
Oklahoma's most trusted independent insurance agency.
